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Gordon, Ian. Comic Strips and Consumer
Culture. Washington
and London: Smithsonian Institute Press, 1998. 233 pp. ISBN 1560988568
(cloth).
NOTE: This book is available to read for free online.
Acknowledgments … ix
Introduction … 1
- From Caricature to
Comic Strips: The Shaping of Comic Art as
Commodity … 13
- Comic Strips, National
Culture, and Marketing: The Breadth
of the Form … 37
- Comic Art and the
Commodification of African American Typographies:
The Limits of the Form … 59
- Comic Strips as
Culture: From National Phenomenon to Everyday
Life … 80
- Envisioning Consumer
Culture: "Gasoline Alley" and "Winnie
Winkle," 1920-1945 … 106
- The Comic Book: Comics
as an Independent Commodity, 1939-1945 …
128
Epilogue: The Persistence of Comic
Art as Commodity … 152
Appendix: Circulation and
Syndication Data
Table 1. Circulation of Newspapers
Examined, 1901-1913
... 161
Table 2. Growth in Population and
Newspaper Circulation,
1903-1913 ... 167
Table 3. Syndication of Comic Strips,
1903-1913
... 168
Table 4. Distribution of
“Buster Brown,” 1903-1908
… 168
Notes … 169
Bibliography … 209
Index … 227
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