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Gordon, Ian. Comic Strips and Consumer Culture. Washington and London: Smithsonian Institute Press, 1998. 233 pp. ISBN 1560988568 (cloth). 

NOTE: This book is available to read for free online.


Acknowledgments … ix
Introduction … 1 
  1. From Caricature to Comic Strips: The Shaping of Comic  Art as Commodity … 13
  2. Comic Strips, National Culture, and Marketing:  The Breadth of the Form … 37
  3. Comic Art and the Commodification of African American Typographies: The Limits of the Form … 59
  4. Comic Strips as Culture: From National Phenomenon  to Everyday Life … 80
  5. Envisioning Consumer Culture: "Gasoline Alley"  and "Winnie Winkle," 1920-1945 … 106 
  6. The Comic Book: Comics as an Independent Commodity, 1939-1945 … 128
Epilogue: The Persistence of Comic Art as Commodity … 152

Appendix: Circulation and Syndication Data
    Table 1. Circulation of Newspapers Examined, 1901-1913 ... 161
    Table 2. Growth in Population and Newspaper Circulation, 1903-1913 ... 167
    Table 3. Syndication of Comic Strips, 1903-1913 ... 168
    Table 4. Distribution of “Buster Brown,” 1903-1908 … 168 

Notes … 169
Bibliography … 209
Index … 227




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This Page Last Updated April 4, 2011.