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Berger, Arthur Asa. Manufacturing
Desire: Media, Popular Culture, and Everyday Life.
New
Brunswick, NJ & London: Transaction Publishers, 1996. 258pp.
ISBN 1560002263 (hc).
Introduction: Terror, Media, Popular Culture, and Everyday Life in America ... 1
- Theoretical Concerns: Introduction
- New Perspectives on Popular Culture and the Public Arts ... 15
- Teaching Critical Media Analysis for Pleasure and Profit ... 33
- Advertising: Introduction
- 1984: The Commercial ... 43
- Manufacturing Desire ... 57
- Humor: Introduction
- What's in a Joke? A Microanalysis ... 71
- Eight Scholars in Search of an Interpretation ... 83
- Comics: Introduction
- Not Just Kid's Stuff ... 93
- Of Mice and Men: An Introduction to Mouse-ology ... 111
- The Funnies are Good for You! ... 121
- Television: Introduction
- Three Media Events ... 133
- Television as an Instrument of Terror II ... 153
- Film: Introduction
- The Terminator ... 165
- Star Wars as Fairy Tale ... 175
- Everyday Life: Introduction
- Everyday Eating in America ... 185
- Space as a Sign System ... 197
- What Teva Means ... 205
- Comparative Perspectives: Introduction
- Texts in Contexts ... 217
- Is Tailand Going Western? ... 227
Bibliography ... 235
Name Index ... 249
Subject Index ... 253
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