Raphael, Jordan and Tom Spurgeon.  Stan Lee and the Rise and Fall of the American Comic Book.  Chicago Review Press, 2003.  304pp.  ISBN 1556525060 (hc).
Official web site for book

Note: An except from this book, "'With Great Power'...: Stan Lee in the Early '70s" appears in Comic Book Artist vol. 2 no. 1 (July 2003): 32-39.

PART I  "FROM HUMBLE BEGINNINGS..."
  1. Stanley Lieber ... 3
  2. Martin's Cousin-in-Law ... 10
  3. Stan Lee, Playwright ... 19
PART II  "EXCELSIOR!"
  1. Bring on the Bad Guy ... 37
  2. The Biggest Comic-Book Copany in North America ... 49
  3. Jolly Jack and Sturdy Steve ... 64
  4. The Escapist ... 72
PART III  "THE MARVEL AGE OF COMICS HAS TRULY BEGUN"
  1. The World's Greatest Comic Magazine ... 81
  2. Secret Origins ... 86
  3. What Marvel Did ... 95
PART IV  "A MARVEL POP-ART PRODUCTION"
  1. Live and on Campus ... 109
  2. Stan Lee, Editor ... 116
  3. Moving on Up ... 126
PART V  "WITH GEAT POWER COMES GREAT RESPONISBILITY"
  1. Friends of New Marvel ... 137
  2. Building the Brand ... 157
PART VI  "FLAME ON!"
  1. Stan Lee, Author ... 171
  2. Stan in Hollywood ... 184
PART VII  "THIS MAN, THIS MONSTER"
  1. The Evil Empire ... 210
  2. Step Right Up! ... 213
PART VIII  "IT'S CLOBBERIN' TIME!"
  1. In Stan's Image ... 233
  2. Millionaire on Paper ... 247
PART IX  "IF THIS BE MY DESTINY"
  1. Stan the Man ... 259
  2. Ever Upward ... 266

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